We started in 2018 with a vision: to change the air freshener game. We weren’t interested in basic pine trees or gimmicky scents—we wanted something better. That led us to Ride FRSH, a brand that delivers premium scents, bold style, and convenience.

Then, we went viral on Shark Tank (yeah, that moment where we pissed off Mark Cuban). Since then, we've grown into a brand with over 3 million fresheners sold, a loyal customer base of 100K+ drivers, and retail partnerships with Target and AutoZone.

But we're not stopping there. Ride FRSH is about more than just keeping your car smelling amazing—it’s about elevating your entire driving experience.